Marketing a Massage Therapy Salon
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Marketing a Massage Therapy Salon

There are many strategies for marketing a massage therapy salon. From new online tools to traditional advertisements and postcards, the most successful therapy salons combine a variety of techniques to meet their marketing goals. Here are some ideas to help you form a marketing strategy for your massage therapy salon.

Being a massage therapist can be a rewarding career. As a massage therapist, you bring relief to patients who or in pain or who are just looking for relaxation. Attending a massage therapy school can be a big expense depending on where you decide to attend.  Because of this cost, having a thriving massage therapy salon is important.

There are many strategies for marketing a massage therapy salon. From new online tools to traditional advertisements and postcards, the most successful salons combine a variety of techniques to meet their marketing goals. Here are some ideas to help you form a marketing strategy for your massage therapy salon.

Online

One of the most important resources for marketing your massage therapy salon is the Internet. For little or no cost, you can set up a website for your salon, send information about new products and specials via email, and list your salon in various online directories. There are many companies that allow you to set up a simple website for free (Google, geocities, weebly.com), or you can hire a designer to handle the process for you.

Direct Mail

Sending out postcards about your services is a great way to advertise. You can also send coupons or information about promotions to find new clients or to remind old ones to come back. 

Ads

Advertisements in newspapers, magazines, and newsletters will help to get the word out about your salon. Focus on local periodicals, magazines and newsletters for organizations that promote health, relaxation, and leisure. If these organizations have websites, you can also look into placing your ad online. Most newspapers now put portions of their Classifieds section on their websites. Other ways to advertise on-line include Facebook, Google Ads, and Groupon (a site that can help you bring customers to your salon through online coupons). Television commercials, though more expensive than print and online advertising, is also a great way to promote your salon locally. You can also try radio ads and advertising at Chamber of Commerce Welcome Centers.

Word of Mouth

Remind your current clients to tell their friends about your massage salon. A recommendation can be one of the best ways to interest new clients. Also, be sure to mention your massage salon to people you do salon with.   Make sure you have salon cards to hand out to those who might be interested. Try to place your marketing literature (salon cards, brochures, posters, etc.) in public gathering spaces. Many coffee shops have spaces set aside for posters or cards from local therapy salons.

Source:

www.bbt4salons.com

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